Samsung Electronics surpassed the milestone of exceeded 20 trillion won in the fourth quarter, the best-ever quarterly figure. It represents a new record for Korean companies.
The previous best-ever quarterly operating profit was 17.57 trillion won in the third quarter of 2018.
Preliminary figures released by Samsung Electronics on Jan. 8 showed that the company posted 93 trillion won in 2025 Q4, a 22.71 percent year-on-year surge and 20 trillion won in 2025 Q4 operating profit, a 208.17 year-on-year jump.
The figures surpassed the Q4 market consensus. Sales stood at 90,601.6 billion won and operating profit amounted to 19,645.7 billion won.
Samsung Electronics estimated on Jan. 8 that it will chalk up 93 trillion won in sales in Q4, a 22.71 percent year-on-year surge and 20 trillion won in 2025 Q4, a 208.17 percent jump.
Samsung Electronics estimated sales for the whole year of 2025 at 332.77 trillion won, a 10.6 percent year-on-year increase.
The figure mars the company’s best-ever annual sales. The operating profit for 2025 was estimated at 43.53 trillion won, a 33 percent year-on-year jump.
‘Samsung Electronics Aims to be a Global AI Leader’
Chmn. Lee Jae-yong of Samsung Electronics had a New Year’s dinner with CEOs of Samsung Group’s subsidiaries on Jan. 2. Chmn. Lee has participated in the annual event since 2023, shortly after he took office as chairman in October 2022.
In the latest event, the Chmn. reportedly ordered participants to aggressively cope with the AI era.
In particular, the meeting took on significance since the company saw its share prices soar to the best-ever margin in almost six years.
Business sources said on Jan. 2 that Chmn. Lee presided over a dinner meeting with CEOs of major subsidiaries.
Among those on hand at the event were Vice Chmn. Jun Young-hyun, Head of Device Solutions (DS) Division at Samsung Electronics, President Roh Tae-moon, Head of the Mobile eXperience (MX) Business at Samsung Electronics, President Choi Joo-sung of Samsung SDI, and President Chang Duck-hyun, CEO of Samsung Electro-Mechanics. During the meeting, Chmn.
Lee took stock of global market conditions and trends and shared his New Year’s business plans and management tenets with participants. Industry analysts said discussions were made about “AI-driven company.”
Vice Chmn. Jun and President Roh each delivered a New Year’s message.
Vice Chmn. Jun called for “leading the AI era by coping with an unprecedented AI chip demand” while President Roh resolved to grow into a leader spearheading an AI transition by organically integrating AI technologies.
Inside Samsung’s The First Look 2026: A Vision of AI Companions for Everyday Life
The First Look 2026 by Samsung Electronics unveiled a forward-looking vision for AI under the theme “Your Companion to AI Living.”
Held in Samsung’s dedicated space at Wynn Las Vegas on Jan. 6, the exhibition guided visitors through how AI can enhance everyday enjoyment and convenience while supporting health and safety.
Samsung Newsroom explored the exhibition, highlighting the company’s evolving AI companion experiences across entertainment, home and care.
The AI Gallery zone welcomed visitors with iconic works from both Eastern and Western art, seamlessly integrated into the space. Featured pieces included Vincent van Gogh’s “Starry Night Over the Rhône,” along with selections from the Lee Kun-Hee Collection — donated to public institutions by the late Samsung chairman and available through Samsung Art Store — such as Jeong Seon’s “Clearing After Rain on Mount Inwang” and the Joseon Dynasty painting “Sun, Moon, and Five Peaks.”
The Entertainment Companion zone stood out as the exhibition’s largest area, featuring a variety of visual display and audio products.
Excitement built as Samsung debuted the “130-Inch Micro RGB TV”, winner of the CES Innovation Awards 2026 Best of Innovation.
Centered on the Micro RGB TV, the Vision AI showcase highlighted hands-free interaction.
Through voice commands, visitors could look up match predictions, search for recipes or play music —demonstrating how the TV functions as an Entertainment Companion.
Beyond innovation, this year’s lineup emphasized a refined design philosophy balancing simplicity and elegance.
Highlights included the Music Studio 5 and Music Studio 7, Wi-Fi speakers developed in collaboration with French designer Erwan Bouroullec; the AI Beauty Mirror for personalized beauty care; the Sound Tower with lighting optimized for sports viewing; and the Transparent Micro LED, reimagining the nostalgic charm of vinyl records as a floating visual audio device.
The zone concluded with Spatial Signage — an interactive display that animates visitors in real time — combining the clarity of 2D imagery with the depth of 3D expression.
The Home Companion zone presented the evolution of Samsung’s home appliances — moving beyond reducing household chores toward eliminating them and pointing to a future with less housework.
At the entrance, three flagship Samsung AI home appliances — the Bespoke AI Refrigerator Family Hub 32-inch, Bespoke AI Laundry Combo washer-dryer and Bespoke AI Jet Bot Combo robot vacuum — demonstrated how cameras, screens and voice interaction work together to support daily life as an integrated Home Companion.
Bespoke AI Refrigerator Family Hub
The home appliances highlighted smarter food management through AI Vision and hands-free control through voice recognition, offering greater freedom in the kitchen.
A North America kitchen package, unveiled publicly for the first time at the exhibition, also drew attention from visitors.
Bespoke AI AirDresser and Bespoke AI Laundry Combo
The exhibition showed that a zero-housework home is within reach, highlighting stronger connectivity among washing machines, dryers and garment care systems, alongside advances in the AI capabilities of robot vacuums.
In the Care Companion zone, visitors saw how the latest Galaxy form factors — including the new Galaxy Z TriFold — connect mobile and wearable devices with home appliances to serve as a central hub for AI-powered living.
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