IBK announced on Jan. 5 the official launch of the “New IBK Nara Sarang Card” in conjunction with the launch of the third phase of the Nara Sarang Card Program.
As the only company to have successfully implemented the Nara Sarang Card for both the second and third phases, IBK completely upgraded its existing product based on its operational experience and data accumulated over the past decade.
This third phase card features significantly enhanced benefits and digital convenience, reflecting the actual lifestyles of military service personnel.
The most notable benefit is an expanded PX discount. The card offers a special PX discount of up to 50%, covering a wide range of expenses, from everyday spending to large purchases such as dinners for groups of soldiers and gift purchases.
Furthermore, the bank launched the “Active Duty Soldier Package,” offering Naver Plus Membership discounts and discounts for telecommunication services, convenience store use, transportation services, shopping, and dining out, with no credit card use requirements, just for those receiving military pay.
Furthermore, the free accident insurance coverage limit has been expanded to 530 million won, strengthening the safety net by including compensation for voice phishing damage, various accidents that may occur during military services and PTSD diagnosis coverage.
The maximum interest rate on the Soldiers’ Tomorrow Preparation Savings Account has been raised to 10.2%, further supporting wealth growth for soldiers.
IBK also developed a variety of partnership services with various brands. GS25, E-Mart 24, Mega MGC Coffee, Yanolja, Socar, Hackers, BC Card, and Mastercard have provided benefits to support the daily lives of those in their 20s, not only during their military service periods but before and after enlistment.
IBK enhanced digital financial convenience through a strategic collaboration with Naver Pay (Npay).
Registering the “IBK Nara Sarang Card” with Npay offers a 10% Npay Points reward for purchases, along with card discounts at select merchants.
IBK’s booth at CES 2026 which kicked off in Las Vegas of the United States in January 2026.
Opening Booth in CES 2026
IBK operated an booth at CES 2026 in Las Vegas from Jan. 6 to 9.
No other Korean banks did so. IBK ran the IBK Innovation Pavilion at the Venetian Expo Eureka Park under the slogan “The Harmony of Technology and Capital.”
The IBK Innovation Pavilion showcased IBK’s innovative financial capabilities, including the New Technology Assessment System, the K-Content Investment Process, and the Precise ESG Diagnosis System.
IBK opened an experiential space where visitors were able to experience these three systems firsthand through kiosk-style screens.
In particular, a new technology evaluation system unveiled at this year’s CES is a differentiated system that, unlike traditional financial-focused corporate evaluation methods, utilizes AI and big data technologies to analyze and evaluate a company’s future growth potential.
IBK supported seven promising Korean startups, which were selected through the new technology evaluation system, by setting up their booths within the IBK Innovation Hall, allowing them to showcase their products and services.
Furthermore, IBK showed its accumulated expertise in cultural content investment and ESG consulting through demonstration programs on the K-content investment process and the Precise ESG Diagnosis System.
The IBK Event Zone featured a photo booth and interactive events.
MOU with Korea Institute of Climate and Environment
IBK announced on Dec. 24.2025 that it signed an MOU with the Korea Institute of Climate and Environment for global carbon market responses and carbon finance development at its headquarters in Jung-gu, Seoul.
This agreement was established to strengthen specialized capabilities in response to strengthening global climate regulations and to explore new business opportunities such as carbon emissions trading.
Through this agreement, the two organizations agreed to cooperate in responding to the carbon market, including technical guidance, policy and institutional advice, and information exchanges.
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