Chmn. Koo Ja-eun of LS Group stressed that his company will make 2026 a year of advancing the future values of the business group.
Chmn. Koo made the remarks while delivering a speech at the 2026 New Year’s event at LS Tower in Anyang, Gyeonggi-do, on Jan. 2.
He elaborated, saying this year’s management tenets include securing financial elasticity, stabilizing new businesses and diversifying markets, and building an innovation foundation based on AI.
Chmn. Koo said, “As investing 7 trillion won in Korea and 5 trillion won abroad in the undersea cable, electric equipment and materials sectors is expected in the next five years, we have to acquire financial elasticity to cash in on new opportunities of an economic rebounding phase.”
Chmn. Koo demanded stabilizing new businesses, such as battery materials and EV parts, as soon as possible and for leaders to spearhead AI-based work innovation.
Unlike previous years, the latest New Year event took a format in which AI wrote Chmn. Koo’s New Year message, with his ideas being shown to executives and staff members.
Chmn. Koo shared with his executives and staff a process in which he entered management keywords he had previously pondered into AI.
He called for handling jobs with lower added value by using AI and concentrating core capabilities on jobs with higher added value.
The event coincided with the “LS Futurist Award” award ceremony, which made its debut this year.
The grand prize went each to LS Cable & System team of leading the global undersea energy business and LS ELECTRIC’s expanding the North American electric system market and improving of business fundamentals.
The LS Futurist Award is awarded to individuals or teams who have been recognized for contributing to their company development with excellent achievements for one year.
Winners are entitled to benefits, such as a combined 1 billion won in cash and overseas study.
Chmn. Koo Ja-kyun of LS ELECTRIC. (Photo: LS ELECTRIC)
LS ELECTRIC Chmn. Koo Tours CES 2026 and Expands Presence in U.S. Market
Chmn. Koo Ja-kyun of LS ELECTRIC toured CES 2026, the world’s largest home appliance and IT fair, which took place in Las Vega from Jan. 6 to Jan. 9.
Chmn. Koo’s tour was designed to look at AI’s applications in industry and explore his company’s entry into the U.S. market, whose demand is surging.
LS ELECTRIC’s target market is the United States, in which the construction of AI datacenters and demand of replacing old power transmission and distribution networks are on the rise.
In the past, LS ELECTRIC had teamed with Korean companies to land overseas orders. The company is now expanding activities to win orders on its own.
Earlier, Chmn. Koo stressed overseas market entry. A plant, dedicated in Texas last year, is meeting rising demand and raise the company’s outstanding orders.
As demand is on the rise, investments are forecast to increase.
Business sources said on Jan. 7 that LS ELECTRIC Chmn. Koo investigated AI technologies on display at CES 2026 in Las Vegas and technology trends to grasp AI transformation trends and related electric equipment markets.
LS ELECTRIC has been racking up a good business performance by landing an increasing number of orders related to datacenters.
The company has been supplied power solutions corresponding to the construction of AI datacenters.
The company is projected to win orders for global datacenters, including in the United States, worth 1 trillion won last year.
The company chalked up about 290 billion won worth of switchgear and reformer orders for big tech datacenters in the first quarter of last year.
The figure was estimated to have risen to some 300 billion won in projects related to datacenters in the second half of last year.
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