Chungjungone of Daesang Corp. said on Jan. 6 the brand was launching 2026 Lunar New Year Gift Sets, encompassing health, cost effectiveness and eco-friendly values for the occasion of the Lunar New Year holiday.
The 2026 Lunar New Year Gift Sets, which have low sugar and low calorie options, offer a great scope of choice with not only premium but also limited edition products.
Chungjungone also offers low-sugar and low-calorie gift sets, which had a good reception at the last Chuseok holiday season, by reflecting the continued consumption trend of health consciousness.
Consumers can eat the products without misgivings over sugar and calorie content by utilizing the alternative sweetener “Allulose,” produced using Daesang’s own technology.
The products carry the emblem “LOWTAG,” intuitively indicating compliance with “low” and “no” standards of the Ministry of Food and Drug Safety (MFDS).
Customers are given a chance to select gift sets, ranging from Chungjungone Special Lunar New Year Sets, comprising of the brand’s representative popularity products to palm oil gift sets and gim-based (Traditional Korean seaweed) gift sets, with a diverse range of prices.
Some of the gift sets take the form of “all paper packages,” made with a “pulp press method,” employed by Daesang, an industry first.
Those who buy two kinds of Chungjungone Seasoning Combination sets and two kinds of premium oil editions are given an eco-friendly bag as a freebee to stress the value of protecting the environment.
Chungjungone is releasing premium sets for consumers who want to buy special traditional festival gifts, such as quality fermented sauces sets produced with the brand’s expertise and technology power, “Glutinous Rice Gemination Brown Rice Red Pepper Paste,” “Korean-Produced White Rice Red Pepper Paste,” “Premium fermented sauce Combination Sets” and two kinds of “Five-Year Fermented Sauce Sets.”
Daesang is launching “Our Palm Special Edition Sets,” rich with texture and juiciness, and 92 percent pork content, “Matseonsaeng Soup Base One-Pellet Sets for making broth with ease” and “Skippy Peanut Butter Sets,” being distributed by Daesang on its own.
The photo shows (clockwise) “Skippy Peanut Butter Set,” “Our Palm Special Edition Set” and “Matseonsaeng Soup Base One-Pellet Set.”
Besides, Daesang is releasing gift sets tailored to each channel’s needs in cooperation with major e-Commerce platforms, such as Coopang and Naver and gift sets tailored to meet each company’s needs on the occasion of the traditional Korean holiday and diverse anniversary events.
Kim Jong-wook, head of the gift set team at Daesang, said, “We’ve built gift set line-ups, reflecting diverse consumer needs ranging from health to substance and environment with a greater scope of choice, we hope buyers will prepare a warm, abundant Lunar New Year holiday with Chungjungone gift sets.”
_청정원 명절특선호.jpg)
