CJ Olive Young Builds Its First Logistics Center in North America

Chmn. Lee Jay-hyun of CJ Group.

CJ Olive Young has officially expanded its K-Beauty infrastructure by establishing a local logistics outpost ahead of the opening of its offline stores in the United States.

CJ Olive Young announced on Mar. 5 that it has established its first US logistics hub, the “US West Center,” in Bloomington, California of the United States.

The Olive Young West Center in America measures approximately 3,600 square meters and will serve as a logistics hub for Korean beauty care products distributed throughout North America through Olive Young.

With its established logistics infrastructure, Olive Young will leverage this to support brands at stores in the United States.

The company aims to reduce burden on brands by directly and indirectly supporting all aspects of local logistics including customs clearance, inventory storage and delivery.

For brands lacking their own delivery infrastructure, Olive Young will also provide logistics support for non-product areas such as marketing materials and promotional materials.

Olive Young’s US West Center located in Bloomington, California of the United States. (Photos: CJ Group)

Olive Young also provides end-to-end (E2E) services, covering the entire logistics process, for brands to be sold at K-Beauty Zones in Sephora stores in North America.

Previously, Olive Young inked a partnership deal with Sephora, the world’s largest beauty distribution channel, to launch K-Beauty Zones across Sephora’s online and offline channels in August of this year.

Olive Young plans to gradually expand the size of its Western Center in line with future volume growth.

Furthermore, the company plans to establish a “multi-base system” by securing additional logistics hubs in the Eastern region to meet changing local demand, completing a logistics infrastructure that can cover North America.

“We are proud to have established a core logistics network capable of reliably responding to K-Beauty demand ahead of local store openings in May,” an Olive Young official said.

“This will sharpen our local retail competitiveness and actively support promising K-Beauty brands’ entry into the North American market.”

CJ Group’s New Employment Plan

CJ Group announced on Feb. 25 that it will hire 13,000 new employees over the next three years.

The business group is leading the way in creating youth employment, with young people under the age of 34 accounting for 71% of new hires last year.

CJ Group has maintained its open recruitment system for new employees, even as big Korean companies have shifted to rolling recruitment due to increased business uncertainties following the COVID-19 pandemic.

This year, the group plans to increase its new hire recruitment target by more than 20% compared to the previous year.

The proportion of young people hired by CJ Group has exceeded 70% of the total new workforce for the past three consecutive years.

This is a result of its diverse businesses including beauty care and content businesses popular with young people such as CJ Olive Young and CJ ENM leading global K-trends.

CJ Olive Young hired nearly 1,000 new employees last year, demonstrating significant job creation nationwide alongside the expansion of the Korean beauty care industry.

An analysis of the National Pension Service’s subscriber base among the top 500 companies by sales revealed that CJ Olive Young ranked first in terms of the number of new subscribers.

Furthermore, CJ Group has increased its domestic investment in 2026 including the expansion of regional production and logistics hubs by 45% from last year to 1.5 trillion won.

The domestic investment will total 4.2 trillion won over three years. Investments in regions outside the Seoul metropolitan area will also ascend to revitalize their economies.

CJ has contributed to Korea’s job creation by operating large-scale logistics infrastructure outside the Seoul metropolitan area, including the “CJ Blossom Campus,” Korea’s largest food factory in Jincheon County, Chungcheongbuk-do, with an investment of approximately 1 trillion won and CJ Logistics’ hub terminals in Daejeon, Okcheon, and Cheongwon.

This year, the company plans to accelerate its investments in local areas, including expanding processed food production facilities, securing and investing in strategic logistics hubs, and opening new stores.