NongHyup Financial Group announced that it held the first meeting of the Business Strategy & Synergy Promotion Council of 2026 on March 31 at the NH Investment & Securities headquarters in Yeouido, Seoul.
It was attended by Chairman Lee Chan-woo and employees in charge of business strategy and synergy business from the holding company and its subsidiaries.
Participants engaged in heated discussions to review and adjust strategic direction in securing NongHyup Financial Group’s future competitiveness amidst recent domestic and international market uncertainties and volatility.
These included capital market responses regarding money moves, the advancement of senior business and the integrated brand “NH All Wonderful,” the promotion of “Dementia Finance” — a key issue in a super-aged society — and core group synergy businesses.
In response to the flow of capital toward the capital markets, such as the expansion of the ETF market, they decided to sharpen the financial group’s product competitiveness and promote joint marketing through collaboration among its bank, securities firm and asset management company.
Additionally, they discussed strategies for revenue diversification such as attracting foreign direct investment (FDI).
Furthermore, regarding the senior citizen business, NongHyup Financial Group plans to provide integrated solutions combining financial and non-financial services.
This plan involves expanding product and service lineups, establishing dedicated platforms, and operating specialized channels.
Additionally, the plan is to further strengthen the ‘One-Firm’ implementation framework based on collaboration among NongHyup affiliates.
NongHyup Financial Group defined dementia finance not merely as a product, but as a future strategic asset encompassing customer asset protection and the prevention of financial accidents.
The company decided to take the lead in the market by establishing pilot projects and standard models early on and disseminating them through its nationwide sales network.
NongHyup Financial Group plans to enhance the execution of strategic tasks and accelerate the creation of synergy at the group level through field-oriented collaboration systems such as regional synergy councils, matching branches, and field support teams.
Prior to the council meeting, Chairman Lee Chan-woo purchased NH Investment & Securities’ first integrated management account (IMA) product, expressing the group’s strategic commitment to expanding productive finance and increasing the competitiveness of the Korean capital market.
Launch of Health Promotion Products
NongHyup Financial Group will expand its customer touchpoints by introducing health promotion products that combine customers’ health management activities with financial benefits.
This strategy aims to increase incentives for health management through finance, aligning with the Korean government’s trend of strengthening health policies from a focus on disease treatment to disease prevention and patient care.
On Mar. 30, NongHyup Financial Group announced that its affiliates will sequentially launch health promotion products that provide financial benefits based on health management practices such as quitting smoking, workouts and social activities.
NongHyup Property & Casualty Insurance launched “NH All Wonderful Barun Treatment Insurance” on April 1.
As an insurance policy that covers treatment costs for four major diseases (cancer, brain diseases, heart diseases, and dementia), it offers premium discounts for quitting smoking as well as for participating in social activities such as blood donation, completing senior college courses and volunteering.
NongHyup Financial Group will launch various products including savings and loans linked to health management within this year. In particular, the financial group is preparing to launch a running-specialized credit card for customers interested in running and an exercise-specialized insurance product that covers accidents that frequently occur during exercise.
NH Savings Bank is offering preferential interest rates through the NH FIC Olbarun Jigu Fixed Deposit launched on Mar. 24, provided higher interest rates to customers who made pledges to manage their health such as quitting smoking and exercising.
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