To expand reserves to take responsibility for returns for customers and post-retirement asset management, NongHyup Financial Group is pursuing a transition to a returns-centric retirement pension financial group that goes beyond simple competition.
NongHyup Financial Group is strengthening its integrated pension financial system by consolidating the core competencies of its banking, securities, and insurance affiliates to encompass everything from the formation of customers’ pension assets to management, withdrawal, and post-management.
The bank and securities firm are successively achieving excellent results in retirement pension rates of return, thereby expanding its presence in the retirement pension market.
First of all, NongHyup Bank is increasing its competitiveness in retirement pension rates of return based on a stable asset allocation strategy and the operation of customer-tailored portfolios.
In particular, for non-guaranteed principal and interest products, the financial group has achieved the top ranking in the comprehensive weighted average rates of return among the top five commercial banks for four consecutive quarters.
It is also actively working to expand its pension customer base through specialized products for pension recipients such as NH All Wonderful Happy Companion Deposit & Installment Savings.
This product is characterized by supporting stable asset management for retired customers by enhancing tangible benefits and transaction convenience for pension customers.
NH Investment & Securities has introduced digital and AI-based pension asset management services. The NongHyup Financial Group affiliate has been recognized for its competitiveness, including receiving awards in the retirement pension sector from various institutions.
In particular, regarding robo-advisors, NH-DNA Retirement Pension Econex has achieved industry-leading performance, recording a cumulative return of 106.5% as of the end of March 2026.
On top of that, the company is simultaneously strengthening customer convenience and operational expertise by continuously upgrading mobile-based pension management services and customized investment solutions.
NongHyup Financial Group will strengthen its group synergy system by linking NongHyup Bank’s customer base, NongHyup Investment and Securities’ investment and operational capabilities, and NongHyup Life Insurance’s and NongHyup Property & Casualty Insurance’s guarantee functions, and continuously expand customized products and services for pension customers in the future.
Launch of Care Project
NongHyup Financial Group announced that it will launch the NongHyup Financial Care Project to proactively address the issue of dementia, which has become a national and social issue due to Korea’s entry into super-aged society, and to protect financial consumers and practice ethical finance.
This project aims to establish a comprehensive group-level response system to reduce dementia patients’ inconvenience and risks by dementia patients and their families during financial transactions, and to safely protect customers’ financial assets.
Recently, as Korea entered the era of one million people with dementia, financial accidents and gaps in asset management caused by dementia are emerging as a new social problem.
Accordingly, NH NongHyup Financial Group plans to establish a protection system for customers with dementia and create a model for the protection of them in the financial sector through a group-integrated project involving major subsidiaries.
The main contents of the project include promoting pilot certification as a leading organization for overcoming dementia at 100 branches nationwide in conjunction with the national dementia management system; operating guidelines and manuals for responding to dementia customers and their families; strengthening cooperation with local governments and dementia-related institutions; and promoting the provision of services friendly to senior citizens and those with dementia.
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