Samsung Electronics, global display leader and provider of the original Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) 2026 Collection, a curated digital exhibition available exclusively on Samsung Art Store.
The collection brings together 24 works by Switzerland-based artists from eight renowned galleries exhibiting at Art Basel in Basel 2026, held from June 18-21 in Switzerland.
“Basel has a distinct place in the art world, and this collection reflects the creative range that makes the fair so meaningful,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics.
“Through our longstanding partnership with Art Basel, we are helping customers turn their screens into a personal space for discovering, displaying and living with art.”
Reflecting the range of artistic voices across the Swiss art scene, the ABB 2026 Collection will be available on Samsung Art Store starting today.
The digital collection is a continuation of Samsung and Art Basel’s global partnership and brings select works from Art Basel fairs to Samsung Art TV users around the world.
The ABB 2026 Collection offers a regional view of Art Basel in Basel through established names and rising talent from eight galleries. Participating galleries include Mai 36, von Bartha, Skopia and Blue Velvet from Switzerland, along with Fanta MLN, Hoffmann Donahue, Lars Friedrich, Sans titre and Felix Gaudlitz.
At its core, the collection highlights three Swiss-born artists spanning multiple generations of contemporary practice. Thomas Huber’s “16.7.2024” reflects his distinctive approach to painting, where image and text converge to explore picture space as both a visual and philosophical construction.
Tobias Kaspar’s “The Japan Collection” examines systems of value, taste and desire through a multidisciplinary practice that bridges art and fashion.
Athene Galiciadis’s “Stillleben (Reflection on longings and belongings)” presents a richly layered visual language, combining geometric and organic forms with references to craft, design, science and spirituality.
“Basel is a city where art is experienced with great depth and attention, and I am pleased that this spirit is reflected in the Samsung Art Store’s ABB 2026 Collection,” said Maike Cruse, Director of Art Basel in Basel.
“Together with Samsung, we highlight artists based in Switzerland. The collection reflects the richness, diversity and vitality of the region while reinforcing our commitment to connecting regional scenes with a global audience.”
Samsung Launches Global Landmark Outdoor Billboard Campaigns for Micro RGB
Samsung Electronics on June 14 announced the launch of outdoor billboard campaigns for Micro RGB at major global landmarks, expanding its reach to customers in key markets.
The new billboard campaigns will be showcased at locations in Korea, as well as iconic locations such as Times Square in New York, Piccadilly Circus in London, the Entertainment Building in Hong Kong and will run through the end of the year.
The advertising video featured in the campaign emphasizes the core features of the Micro RGB AI Engine Pro, highlighting how its precise color control produces deeper, more vibrant visuals.
Centering on a large-scale hip-hop dance performance created in collaboration with renowned choreographer Sergio Reis, the advertisement visually brings Micro RGB’s extensive array of red, green and blue backlights to life, along with the precision AI engine that controls them.
The campaign also highlights a range of viewing experiences, including AI Soccer Mode, which allows users to mute commentators to fully immerse themselves in the game and Vision AI Companion, which delivers real-time player and team statistics.
Samsung Electronics Accepts Opens Applications for 9th C-Lab Outside Startup Program
Samsung Electronics is accepting applications for startups for the ninth class of its open innovation program “C-Lab Outside” until June 25.
Samsung Electronics announced on June 15 that it is recruiting startups for the ninth class of its open innovation program, “C-Lab Outside.”
The company plans to pick 30 startups across eight sectors, including artificial intelligence (AI), digital health, content and services, robotics, materials and components, Internet of Things (IoT), mobility, and ESG.
Startups with registered domestic corporate entities and funding stages up to Series B are eligible to apply.
Samsung Electronics said the final selection results will be announced in November following screening procedures.
C-Lab Outside is an open innovation program operated by Samsung Electronics to identify new business collaboration opportunities with domestic startups.
