KGC officials explain CheongKwanJang Plus and other products to buyers visiting KGC’s booth at in the 2018 TFWA World Exhibition & Conference that took place in Singapore from May 6 to May 10.

The Korea Ginseng Corp. (KGC) participated in the 2018 TFWA World Exhibition & Conference that took place in Singapore from May 6 to May 10.
The exhibition, hosted by Tax Free World Association, takes place twice every year in Singapore and Cannes, France. The 2018 TFWA World Exhibition & Conference showcased about 3,000 kinds of premium goods from 300-odd exhibitors.
KGC participated in the 2018 TFWA World Exhibition & Conference for the second straight year with its global No.1 ginseng brand “Cheong Kwan Jang.”
KGC is based on the ginseng manufacturing expertise dating back to the times of the Goryeo Dynasty the corporation has evolved with an artisan’s spirit.
The foreign duty-free market is dominated by luxury fashion, watches and jewelry, but KGC’s participation in the exhibition is significant since Korea’s representative brand CheongKwanJang is maintaining its leadership position in the functional health food category.
CheongKwanJang Plus, targeting overseas duty-free outlets, which is tailored to meet duty-free customers’ wide range of age and health-related needs, was released by KGC during the exhibition.
CheongKwanJang Plus has a concept of family care. It comes with six kinds of products made with red ginseng’s six-year roots and natural functional raw materials. The products, designed according to functional substance needs of each sex and age, come in packages easy to carry, intake and present as gifts. “We’re accelerating efforts to expand business lines with global duty-free companies through our participation in the 2018 TFWA World Exhibition & Conference, and seizing it as an opportunity to enter the global functional health product market beyond the Asia-Pacific region,” a KGC official said.
KGC became the company to set up the largest-ever functional health food booth in the 2018 TFWA World Exhibition & Conference. The corporation held “Ginseng Cocktail Party” targeting global duty-free company officials and experts and created spaces to taste red ginseng product and publicize the brand CheongKwanJang.

A view of Hong Chun Woong Khan targeting men in andropause, released by KGC. (Photos: KGC)

Hong Chun Woong Khan Targeting Men in Andropause Hits Market Shelves
KGC put on the market the men’s new brand “Hong Chun Woong Khan” targeting men in andropause. Hong Chun Woong Khan is made with Jeong Kwan Jung six-year red ginseng roots, dandelion extracts, octacosanol, and zinc. Octacosanol and zinc are noted for improving endurance and normal immunity function & cell vision, respectively.
Added to Hong Chun Woong Khan are such adjunct raw materials as fenugreek, a kind of bush clover and Lepidium meyenii. It comes in two kinds, one tailored to manage men’s health, the other designed to cope with men’s antropause.
“Male menopause, which means a drop in male hormone levels, starts at an age of 40 or more like female menopause, but male menopause symthoms tend to be overlooked, and Hong Chun Woong Khan, the multi-functional solution for men in male menopause, is hoped to help men get the better understanding of male menopause and tiver over the symptoms,” Cha Tae-woong, KGC's team leader, said.
It fetches 200,000 won in a package of 60 bags, each with three capsules.

KGC인삼공사,  싱가포르 세계면세품박람회(TFWA)참가



◈ 해외 면세 사업 강화로 신규 수요 확장 발판 마련

◈ 패밀리 케어 컨셉의 전용 신제품 '정관장 플러스 시리즈' 선보여

KGC인삼공사는 5월 6일부터 10일까지 싱가포르에서 열리는 ‘2018 세계면세품박람회(2018 TFWA World Exhibition & Conference)에 참가한다고 밝혔다

세계면세품박람회는 세계면세협회(Tax Free World Association)에서 개최하는 세계 최대 규모의 면세 박람회로 싱가포르와 프랑스 칸에서 매년 두 차례 열린다. 이번 박람회에는 300여개 업체가 참가하여 3,000여 종류의 프리미엄 제품이 전시된다.

KGC인삼공사는 Global No.1 인삼 브랜드인 ‘정관장’으로 작년부터 2년 연속으로 참가하게 된다. 장인 정신으로 오랜 시간 발전시켜 온 고려삼 제조 노하우를 바탕으로 인삼종주국으로서의 자부심을 담은 브랜드 스토리와 대표 제품들을 해외에 소개할 예정이다. 

해외 면세 시장이 럭셔리 패션·시계·쥬얼리 등을 중심으로 형성되어 있는 가운데 한국 대표브랜드인 ‘정관장’이 건강기능식품 카테고리를 선도적으로 만들어 가고 있다는 점에서 KGC인삼공사의 참가 의의가 크다.

이번 박람회에서 KGC인삼공사는 해외 면세점을 찾는 소비자의 폭넓은 연령대와 건강관련 니즈를 고려해 해외 면세점 전용 제품 ‘정관장 플러스 시리즈(CheongKwanJang Plus series)’를 선보인다.

‘정관장 플러스 시리즈’는 패밀리 케어(Family Care)를 컨셉으로 하고 있다. 6년근 정관장 홍삼에 자연소재 기능성 원료를 조화시킨 6종의 제품이다. 성별 및 연령대별로 필요한 기능성 성분으로 설계했으며 섭취와 휴대가 편리한 패키지에 담아 출장 및 선물용으로 적합하도록 했다.

KGC인삼공사 관계자는 “세계면세품박람회 참여를 통해 글로벌 면세 업체들과의 비즈니스에 박차를 가하고자 한다”며 “아태 지역을 넘어 글로벌 건강기능식품 시장으로 진출을 확대하는 기회로 삼겠다”고 밝혔다. 

KGC인삼공사는 이번 박람회에서 건강기능식품 브랜드로는 최대 규모의 부스를 마련했으며, 글로벌 면세업계 관계자와 전문가를 대상으로 “Ginseng Cocktail Party”를 개최하여 홍삼을 체험하고 ‘정관장’ 브랜드를 알릴 수 있는 자리를 마련할 예정이다.

<출처: 한국인삼공사>