Chairman Suh Kyung-bae of AmorePacific Group delivers a New Year’s message at AmorePacific Group headquarters in Yongssan, Seoul, on Jan. 2. (Photos: AmorePacific)

AmorePacific Group looks to become a global beauty company by expanding overseas businesses this year.

In his New Year message he delivered at AmorePacific Group headquarters in Yongsan, Seoul, on Jan. 2, Chairman Suh Kyung-bae said, “Let’s make new attempts in the interests of customers, big and small, in the year 2020 and enjoy changes and innovate, and renew customer-orientation, the priority value that has never been changed amid changing environment conditions.”

AmorePacific Group plans to achieve management targets and a vision with a focus on core action strategies such as the strengthening of the competitiveness of each brand and realizing “omni digital roof.”

The key point of strengthening the competitiveness of each brand is the releasing of “innovative products.”

AmorePacific plans to release products to make them quite different from other companies’ ones and heart-throbbing and build the standing of exclusive brands carrying their own storylines reflecting the spirit of the times.

Strengthening customer experiences is a new strategy that is expected to be in place in conformity of new distribution channels.

It is designed to recognize differences in factors to heart-throb customers who are mingling along with several generations and offer shopping content showing different personality and tastes through in-depth looks into data accumulated for a long period of time.

AmorePacific Group aims to rise to a global beauty company by expanding overseas businesses

True to the management catchphrase “Making the World More Beautiful and Healthier,” the group is gong a long way toward Asia’s representative beauty company. AmorePacific Group plans to aggressively implement global businesses at countries across the globe in which the group has a presence.

The group is committed to realizing the corporate mission “Asian Beauty Creator” to spread Asia’s beauty gems to the world.

Since 1945 when it was established, AmorePacific Group has conducted activities to explore the genuine beauty and values, which have been forgotten by westernization and communicate with the world.

A view of Lunar New Year gift sets complete with best-selling “SIGNIA Line.”

Lunar New Year Gift Sets Complete with Best-Selling ‘SIGNIA Line’

AmorePacific has come up with Lunar New Year gift sets complete with best-selling “SIGNIA Line,” the gem of Hera skin care.

SIGNIA Line products contain the vitality of narcissus, which blooms in dry ground after water is poured again. Narcissus plant cells contribute remarkable skin improving effects, such as anti-aging. SIGNIA Water and Emulsion are made with narcissus flowers, stems, leaves and roots.

SIGNIA Water is made with the substances extracted from narcissus in an eco-friendly fashion. SIGNIA Cerum and SIGNIA Cream each are used with a concentration of 3 million narcissus plant cells.

Applying high-enriched Serum and Cream together could enhance skin improving effects, such as improved skin elasticity and luster.

There are four kinds of sets, such as a water samples, an ampoule, an eye cream, and a hand cream.