Pepero Recognized as Icon of Sharing, Coexistence & Suitability
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Pepero Recognized as Icon of Sharing, Coexistence & Suitability
Becomes hit product as sales approach 1.7 trillion units won for 37 years

28(Thu), May, 2020

Of late, Pepero has established itself as an icon of sharing, co-existence and suitability. Under the concept of love and friendship, Pepero has been deeply recognized as a symbol of sharing through active social contribution activities.

Eight years have passed since Sweet Homes, built with proceeds from the selling of Pepero, made their debut.

Pepero is a cookie stick, dipped in compound chocolate, produced by Lotte Confectionery.

Pepero gifts are common at occasions for the whole year. Thanks to these efforts, Peperos concept of love and friendship has evolved to include sharing, coexistence and suitability.

A Sweet home, serving as a local childrens care center, is set up each year with proceeds accrued from the sale of Pepero.

A first Sweet Home was built in Wanju, Jeollabuk-do in 2013. Yecheon, Gyeongsangbuk-do, Yeongweol, Gangwon-do, Hongseong, Chungcheongnam-do, and Yeonggwang, Jeollanam-do, Bongwha, Gyeongsangbuk-do, and Taean, Chungcheongnam-do, followed suit.

An eight Sweet Home is slated to be built in Shian-gun, Jeollanam-do.

Sweet Home, built by Lotte Confectionery, is a space in which children in farming and fishing areas with insufficient play and study space can study and play after school in a safe and pleasant environment.

Lotte Confectionery has also donated Pepero as gifts on the occasion of Family Month in May.

Pepero products have been delivered to an association supporting single parent households with, the Korea New Life Welfare Foundation, assisting multicultural families, and the Happiness Foundation, helping unwed mothers, and Korea Pediatrics Cancer Foundation, supporting childhood cancer patients. They are also delivered to welfare foundations such as the Community Chest of Korea and Miral Welfare Foundation.

Pepero is recognized in the global market.

Pepero products have been delivered to neighboring countries in hard times. A reference book for a U.S. primary school mentioned Pepero. Students of Massachusetts Institute of Technology held a Pepero Day event. The reason is that Pepero products have a favorable influence on love, friendship and sharing.

Pepero made its debut in April 1983. The item, which celebrated 37 years in April, posted about 1.7 trillion won in sales during the period. Peporo has enjoyed popularity since its launch, and social contribution activities has boosted consumers good reception toward the cookie stick has led to a fast growth in sales.

Pepero posted 1.4 trillion won in sales between 1996 and when social contribution activities related to the item were launched. The value of sales was equivalent to about 3 billion Pepero packs. The figure translates into about 60 packs per person in of Korea.

Lotte Confectionery plans to perform diverse social contribution activities down the road to establish Pepero Day as a significant annual event.

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