A view of the Dye “Hello Bubble Foam Neon Paradise” series, released in Taiwan by Amorepacific Mise-en-Scene. (Photos: Amorepacific)

Amorepacific is conducting a marketing blitzkrieg by employing Korea’s prominent girl group, Blackpink, to tap the Taiwanese dyeing market.

Amorepacific Mise-en-Scene said on Sept. 4 the brand released light green and star blue versions of the dye “Hello Bubble Foam Neon Paradise” series with the brand’s model girl group Blackpink in Taiwan.

Light green version, a mysterious color, has an effect of presenting bright colors under the sun even as if it looks like a mermaid in darkness.

The star blue version presents a dreamlike style through harmony between blue and purple as if it looks like a mysterious and starry sky.

The latest products are specially tailored for young Asian women’s needs. Two color versions of Mise-en-Scene’s “Hello Bubble Foam Neon Paradise” series made their debut in Taiwan.

In particular, Mise-en-Scene stressed that damaged hair could be decorated with beautiful colors like the brand’s model girl group, and customers could observe the dyes effect as offered by beauty salons. 

 Dark green and blue, the colors of the so-called “Mermaid Hair,” have enjoyed polarity as favorite colors Korean famous stars has been wearing.

In 2018, Tzuyu of the Korean girl group Twice unveiled her dark green hair. Last year, Korean singer and actress IU emerged with blue hair color.

This year, Rose, of the girl group Blackpink, led the hair color trend by dyeing her hair with lavender gray.

Mise-en-Scene ranked first for the sixth consecutive year in terms of sales via Olive Young, the nation’s largest beauty distribution chain, for presenting hair colors and maintaining soft hair.

Jenny of Korea’s prominent girl group Blackpink, a model of Hera’s latest product “Glow Lasting Cushion.”.

Hera Puts on Market ‘low Lasting Cushion’

Amorepacific Hera released the latest product “Glow Lasting Cushion,” which helps to make skin “glow.”
Customers can apply the new product thinly, evenly and repeatedly.

Amorepacific Research Institute employed technologies such as Invisible Thin LayerTM and Sheer Fitting Film to produce the latest product.