ITO Leads Safe, Eco-Friendly, Smart Tourism
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ITO Leads Safe, Eco-Friendly, Smart Tourism
Entity is rated to top a management evaluation survey by MOI in 2021 for second straight year

25(Thu), Nov, 2021

President Min Min-hong of Incheon Tourism Organization (ITO). (Photos: ITO)

Celebrating its 6th anniversary on Oct. 20, Incheon Tourism Organization (ITO) revealed a plan to lead inbound and domestic tourism by making Incheon a safe, eco-friendly, smart tourism destination ahead of returning to normal from the COVID-19 pandemic. 

Six years have passed after major institutions related to Incheon’s tourism industry were consolidated into ITO in 2015. 

ITO, whose capacity has been reinforced, is creating new digital tourism models like the nation’s first smart tourism as the entity was rated to top a management evaluation survey by the Ministry of the Interior and Safety (MOIS) this year for the second straight year. 

In particular, ITO was given an excellent grade in each category, such as supporting the tourism industry’s recovery from the pandemic, job creation, exemplary building of disinfection systems and the implementation of leading tourism projects to prime for a digital environment. 

ITO, attributing the excellent outcomes of the latest management evaluation to its executives and staffers’ joint efforts, is determined to translate it into a driving force for growth and development. 

ITO is priming for a return to normal daily life in keeping with each local government’s thorough disinfection steps and the speed of inoculating vaccines against the pandemic. 

ITO’s keywords are safety, eco-friendliness and smart. Incheon, filled with islets, sea, ecology, eco-friendliness, culture and historical relics, is considered an optimal safety tourism destination. 

“Leading a Life on an Incheon Islet in a Proud Fashion,” which made its debut some time ago is a small group tour product, takes friends and relatives to Soijakdo, Baeryungdo, Daecheongdo and Boleumdo. 

Incheon E G App, developed by Incheon under the nation’s first smart tourism city pilot program, is a planned smart tourism platform capable of offering tourism courses at a cultural area of opening Incheon Port, booking experience tourist products, finding famous eateries and utilizing transportation information. 

A general view of Central Park in Songdo, Incheon. 

Non-face-to-face tourism destinations include Songdo Central Park, Ganghwa Gyodong Islet, Seonnyeo Bawi Rock and Geojampo of Yeongjong and Gyeongin Ara Waterway. 

ITO has conducted online campaigns to spread eco-friendly tourism culture, and developed and released ecology experience tourism products. 

The corporation plans to publicize Incheon’s safe and convenient tourism gems and raise its brand image. 

The cultural area of opening Incheon Port was selected as the Ministry of Culture and Tourism’s pilot project to build smart tourism platform last year. 

It is filled with Korea’s representative historical and cultural tourism spots related to Korean modern history. 

Korean and foreign tourists are given the chance to trace the opening of Incheon Port in the 19th Century and meet historical figures related to the opening of the port. 

They can tour and see the region’s special spaces and famous eateries based on a map and guidebook tailored to meet individual tastes. 

A view of Incheon E G App, developed by Incheon under the nation’s first smart tourism city pilot program.

The application also offers diverse functions, such as an audio guidebook, and real-time chatting guideline, as well as transformation reservations. 

Data on tourists visiting the region will be collected to a tourism data platform to be utilized for developing tourism content and establishing tourism policies. 

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