S-OIL obtained the top five-start grade in a car fuel environment quality evaluation of gasoline and diesel producers and supplies for the second half of last year by the Seoul Metropolitan Area Air Environment Office and the Yeongsan River Basin Environment Office.
In particular, S-OIL proved quality excellence as it became the sole refinery company in Korea to have both its gasoline and diesel product rated at the top grade.
A car fuel environment quality grading system evaluates major factors car fuels have on the environment and rates them.
It is designed to encourage gasoline and diesel producers, as well as suppliers, like as refinery companies, Korea National Oil Corp. and NongHyup, to improve their environment quality and spur consumers’ choosing of eco-friendly products.
S-OIL has prioritized the environment and customer safety in areas ranging from production to distribution and quality management as part of ESG management.
It is outfitted with an integrated quality management system designed to supply high-quality and eco-friendly products.
The refinery company has implemented the quality management certification ISO 9001, corresponding to international standards, a real-time monitoring system designed to inspect quality specifications in all production processes, cleaning of tanks designed to retain unified quality levels, and a regime of certifying original products and fixed quantity.
An S-OIL official said, “S-OIL recognizes the importance of the environment for a sustainable community and devote itself to producing and supplying quality, eco-friendly products to meet environment regulations and consumers’ high expectations.”
Vice President Lee Ki-bong, head of S-OIL’s business strategy division, receives an award of the 2022 Korea Brand Hall of Fame Survey from Chairman Chung Jae-hak of the Korea Brand Hall of Fame Screening Committee on Jan. 28. (Photos: S-OIL)
S-OIL Tops Gas Station Category of 2022 Korea Brand Hall of Fame Survey for 4 Yrs in Row
S-OIL ranked 1st in the gas station category of the 2022 Korea Brand Hall of Fame Survey, organized by the Institute of Industrial Policy Surveys (IPS) and hosted by the Ministry of Trade, Industry and Energy (MOTIE) for the fourth consecutive year.
IPS selects and awards excellent brands recognized for their contribution to industrial development based on business performance, brand value and customer satisfaction every year.
S-OIL posted the best-ever operating profit last year through strategies of stabilizing the operation of the Residue Upgrading Complex & Olefin Downstream Complex (RUC & ODC) and maxing out economical interests.
The refinery company was evaluated highly for supplying a high degree of quality and services and conducting customer-oriented differentiation marketing activities.
S-Oil has been credited with effectively coping with rapidly changing management environmental conditions and quality and services, core competitiveness factors for the growth of a sustainable company.
The company has conducted advertising campaigns conveying its quality philosophy “Good Petroleum,” the brand’s positive mindset and stressing the spirit of the times.
It has been engaged in differentiation marketing activities like the brand experience promotion.
S-OIL has also performed social activities such as a drive to prevent the spread of the COVID-19 pandemic, and ones to convey public interests like a transportation safety campaign for children.
S-OIL said the refinery company’s winning the award was owed to outcomes of its sincere and unified marketing activities.
S-OIL will strive to grow into a brand to offer new values by aggressively communicating with customers in the future, it said.
_S-OIL 2022 대한민국 브랜드 명예의 전당.jpg)
