KB Financial Group Holds Ceremony in Honor of 14th Anniversary
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KB Financial Group Holds Ceremony in Honor of 14th Anniversary
Will implement the K-BAB Project to encourage people to take small actions in order to deal with the food crisis

29(Sat), Oct, 2022

KB Financial Group Chairman Yoon Jong-kyu (fourth from right) poses a photo with employees who have worked at KB Financial Group for a long time after the 14th anniversary ceremony. (Photo: KB Financial Group)

On Sept. 29, KB Financial Group held a ceremony to celebrate the 14th anniversary of its founding at its headquarters in Yeouido, Seoul. 

The event was also live-streamed on YouTube. A plaque delivery ceremony was held to express gratitude to employees who have served for 10, 20 or 30 years. 

In his commemorative speech, KB Chairman Yoon Jong-kyu expressed his gratitude to customers who supported KB Financial Group, even in tough internal and external environments, shareholders who showed trust and KB employees, who are doing their best in their respective positions with respect and consideration.

In addition, in the midst of the “Big Blur Phenomenon” in which boundaries among industries are rapidly disappearing and economic uncertainties caused by the so-called “three highs,” KB Financial Group should be reborn as a representative of Korea’s financial industry. 

The three highs are high interest rates, a high exchange rate and high inflation. Yoon asked employees to boost their efforts to make KB Financial Group “the No. 1 financial platform company” most trusted by customers.

To this end, Yoon emphasized the need for “customer experience innovation,” “creating social value” and “continuous challenge and innovation.”

“First, for customer experience innovation, we will build a financial platform that comes one step closer to customers’ daily lives by strengthening our four non-financial services — KB Healthcare, KB Real Estate, KB Cha Cha Cha, and Liiv Mobile,” Yoon said. 

KB Financial Group will create new customer value by combining existing financial services through bold investments in mobility and digital assets, and expansion into new businesses, he added.

Chairman Yoon also asserted that KB should provide differentiated conveniences through a seamless connection between face-to-face and non-face-to-face channels, and to become a financial group that can satisfy customers thoroughly by accelerating its transition to a data-driven organization.

“As a leading financial group, let’s repay customers for their trust in us by creating social value,” Yoon continued. “We will fulfill our roles as a corporate citizen through differentiated ESG management practices and have to strive for more growth and better management based on coexistence and win-win growth.” 

In particular, in 2022, KB Financial Group will strengthen social responsibilities for people with difficulties in using financial services such as low-income workers, the disabled and foreigners in Korea by setting up Diversity 2027 Strategy. 

At the same time, it will actively develop agendas for environmental and social change by suggesting a path for the financial industry ahead of others. 

In addition, Chairman Yoon emphasized the need to change KB Financial Group into a fast and rapid organization through constant attempts and innovation. 

“Let’s become talented people in convergence in preparation for our transition into a bionic company where IT technology and humans coexist and use digital technology to boost work efficiency," he said.

Meanwhile, KB Financial Group will implement the K-BAB Project to encourage people to take small actions in order to deal with the food crisis.

The K-BAB Project is the third project following the K-Bee Project to save bees and the K-Bag Project for plogging as part of the Korea Better Campaign spearheaded by KB Financial Group to build a better world.

KB Financial Group has introduced small practices that can reduce the amount of food wasted in distribution and consumption, such as reducing leftovers, using ugly produce, and cooking a small amount of food. 

The company will hold a cooking class with “ugly produce” for family members of KB employees. Ugly produce refers to produce that is deformed, wonky, crooked or misshapen. 

In addition, by producing and distributing SNS contents to promote the consumption of ugly produce, it will draw a national consensus on the Food Refurb Movement. 

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