The Ministry of Culture, Sports and Tourism (MCST) and Korea Creative Content Agency (KOCCA) set up Korea’s joint pavilion at 2023 New York Comic Con and hosted 2023 K-Story & Comics in America in Los Angeles.
The joint pavilion, dubbed “The House of KOREA COMICS,” was operated at 2023 New York Comic Con, which took place from Oct. 12 to Oct. 15.
The operation of the joint pavilion was designed to raise the standing of K-content in the North American market.
On display on the pavilion, operated in the cooperation with Never Webtoon, a leading webtoon company in North America, were products of five companies, including “Marry My Husband,” the No. 1 product in the English service sector, “Crown of the Deep Green” by Daon Creative, “Mosquito Wars” by Ultra Creative, “Corpse Knight Gunther” by DCCENT, and “Dark Moon” by Hybe and related goods. Spectators were recruited by placing the intellectual property of “Marry My Husband” at the forefront.
DCCENT held its promotion event by offering photo cards through SNS certification while Hybe announced its original story strategies under the theme “Making Fans the Fans of Our Content with MUSIC&NARRATIVES” via the “Panel & Screening” program a side event of 2023 New York Comic con, KOCCA hosted 2023 K-Story & Comics in America in Los Angeles from Oct. 18 to Oct. 19.
Spectators enjoy experiences at 2023 New York Comic Con in Jacob K. Javits Convention Center at Manhattan, New York, on Oct. 12.
The event, the 10th rendition, showcased a selection of Korea’s select outstanding comics, webtoons and stories to the North American market to raise the recognition of hallyu content, expand overseas business sales and ramp up the competitiveness of K-content.
KOCCA offered diverse programs to help K-content enter the North American market, such as supporting of English business materials, giving educational assistance on market entry and IP contracts and holding one-on-one meetings between local buyers and Korean companies.
The venue of the event changed from LA downtown to Beverly Hills to give better access to buyers.
Outcomes of a first event of recruiting buyers, which started on Aug. 23 showed that sixty people from 49 local broadcasting, film production, animation production and OTT companies were confirmed to participate in the event, showing a keen interest over K-content.
The event coincided with a conference inviting related local officials of the drama “The Good Doctor,” an opportunity to share a process of entering the North American market and localization strategies.
Ji Kyung-hwa, head of Hallyu Support Division at KOCCA, said, “KOCCA strives to explore and implement overseas business projects tailored to help K-content enter the United States, the world’s largest content market, and we do our best to spread K-content fervor to the North American market through diverse support covering B2C and B2B.”
A whole view of the joint pavilion, dubbed “The House of KOREA COMICS.” (Photos: Yonhap News Agency)
KOCCA Inaugurates New Content Academy
The Ministry of Culture, Sports and Tourism (MCST) and Korea Creative Content Agency (KOCCA) held a ceremony to open the New Content Academy, designed to nurture new technology convergence manpower on Oct. 4.
New Content Academy plans to offer educational programs to nurture technology convergence manpower essential for the rapidly changing content industry.