Korea sale FESTA 2023 Under Way with Largest-Ever Number of Corporate Participants
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Korea sale FESTA 2023 Under Way with Largest-Ever Number of Corporate Participants
Participants offer ‘buy one get one’ and discounts up to 50 percent

26(Sun), Nov, 2023

Dignitaries, including First Vice Minister Jang Young-jin of the Ministry of Trade, Industry and Energy (MOTIE) and Co-Chairman Kang Sung-hyun of the Joint Promotion Committee of Korea sale FESTA 2023, pose for a photo at an opening ceremony for the annual sale at Myeongdong Art Center in downtown Seoul on Nov. 10. (Photo: MOTIE) 

Korea sale FESTA 2023, Korea’s biggest annual sale event, opened on Nov. 11 for a 20-day run.

The Ministry of Trade, Industry and Energy said about 2,500 companies were participating in the shopping festival, recording the largest-ever number of participants, and the sales period has been extended from 15 days, as in previous years, to 20 days. 

Hyundai Motor has offered a discount of up to 6 million won on each electric vehicle, and Kia Motors has joined in the shopping festival to offer discounts. 

Banners were hung in parts of the Myeongdong area, in downtown Seoul, to promote Korea sale FESTA 2023.

Among the corporate participants in the shopping festival are retailers, such as Lotte Mart, E-Mart and Homeplus outlets. 

Retailers have already begun to attract customers with a range of discounts. 

Lotte Group wrapped up Lotte Red Fest Festival that took place from Nov. 2 to Nov. 12. 

Lotte Mart has been committed to selling fresh, processed and life products at up to half the price and offered discounts on strawberries and Korean beef, known as hanwoo.

Subsidiaries of six business groups, including Lotte Department Store, participated in the Seoul Fashion Fair 2023 that took place from Nov. 13 to Nov. 28. 

Volleyball star Kim Yeon-koung, serving as a model to promote Korea sale FESTA. (Photo: Korea sale FESTA Promotion Committee)

Outlets participated in the “Outdoor Down Fashion Week.” 

Beanpole Outdoor of Samsung C&T Fashion Group has been holding the “New Down Week” by selling a variety of products with up to 24 percent discounts until Nov. 12, the brand said on Nov. 2. 

Beanpole Outdoor’s bench down products are made with stretch materials to increase activity. 

The brand has made a difference by developing products made with wind stopper materials to add value-added functions. 

The price tag ranges from 298,000 won to 438,000 won. Products come with a variety of color versions: pink, white, blue, black and gray for greater choice.

Retailers also joined with regular sales during the period between Nov. 17 and Dec. 3. 

Shinsegae Group is holding the “SSG Day” (Shinsegae Shopping Grand Festival) from Nov. 13 until Nov. 19. 

E-Mart sells fresh and processed items with up to a 50 percent discount. 

The retailer also offers discounts on winter products, such heating, home appliances, and sleeping products. 

E-Mart will sell fresh products, such as samgyeopsal, or Korean pork, hanwoo beef sirloin and Jeju silver hairtail as well as popular brands of canned products, snacks, and detergents and toothpastes at a buy-one get-one format and at half price.

Homeplus has been holding a sale promotion event to sell fresh products at half price, as well as life necessities in a buy-one get-one format as part of Korea sale FESTA 2023.

Hyundai Department Store has been holding discounted sale promotion events with its duty-free and multi-brand shopping outlets. Galleria Department and AK Plaza have also joined in such events. 

Home appliance companies have participated in Korea sale FESTA 2023. 

Samsung Electronics has been selling 16 items, including TVs and refrigerators, at discounted prices, while LG Electronics is offering discounts to up to 23 items, including dryers, dish washers, and clothing care systems. 

CGV, Megabox and Lotte Cinema, getting back to life with the endemic, are selling film tickets at a discount rate of 3,000 won on top of “Combo 3,000 won Discount Event.”

Duty-free outlets, cosmetic companies and some online shopping malls have also participated in Korea sale FESTA 2023. 

Interpark, Gongyoung Shopping, Hmall, and LotteOn have opened “Kosepe Paldo (Eight Provinces) Market,” designed to sell 1,600 specialty products of each province.

First MOTIE Vice Minister Chang Young-jin said the Korea sale FESTA will serve as an opportunity to hearten up everyone as consumers and retailers grapple with hard times, caused by price hikes. 

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